Marketplaces for affiliate programs function by linking publishers (affiliates) that market brands' or companies' goods and services with advertisers (brands or companies). Affiliates sign up, go through the affiliate programs that are offered, and select those that fit their specialization. They are given special tracking links to advertise, and they receive a commission each time a customer uses those links to make a purchase or do another action. The marketplace facilitates the management of affiliate relationships for both parties by handling tracking, reporting, and commission payments.
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