It may be a limitation of the printer in that it wants to be plugged into a USB 2 port instead of USB 3, have seen it more with slightly older printers. May have to fully uninstall the printer's software, reboot and try with a different port. Note: USB 3 cables, with the blue center in the plug/s, don't fully fit USB 2 devices, only the computer end and not all USB 3 things are backward compatible with USB 2 although can see it mentioned that they should be in their descriptions.
Also, right-click the Start button, click Device Manager, check the USB section for USB Enhanced [for USB 2] and/or USB 3 support, may need new drivers.